Tag Archives: publicity

Don’t have any exposure? Try advertisements.

30 Oct

As you know, La Muse Press debuted its short story collection, Street Magic: Stories and Tales (2011), in May. However, because we are a small independent publishing house, our exposure is limited. However, earlier this month in October, the owners of La Muse Press attended an advertising workshop sponsored by City Paper. The workshop presenter was Matt Hackett from Hackett & Tate Media. He explained there are two goals that successful advertising achieves: 1.) audience awareness and 2.) a direct call to action. He said that many business owners make the mistake of purchasing one advertising space and expecting that one advertisement to generate massive business. According to Hackett, a more effective strategy is to choose a segment that you can afford to own. For example, I think in the near future, La Muse Press will begin to feature advertisements in local college papers. Also, you want to create a motto that is catchy and memorable. To put it simply, the session was useful and made me come up with other ways to promote La Muse Press. If you have any advertising strategies that you find effective, please post your comment.

Market yourself!

14 Apr

At the beginning of April, I attended the Maryland Writers Association at the University of Baltimore. I found Mary Shafer’s presentation to be informative. Shafer is the president of the MidAtlantic Book Publishers Association (MBPA) and publisher of Word Forge Books. One thing that she said stuck out to me. She mentioned when you purchase an ISBN, an indie press should purchase a block of ten ISBNs for $250. She said that when an indie press purchases one ISBN at a time, it signals that you are a self-published author. The panel about publishing was also useful. Literary agent Jason Ashlock of Movable Type Literary Group made the suggestion that writers should spend three years building a platform before publishing a book–that way when the writer has something to sell, he has established his audience. So for all aspiring writers, I advise that you develop a web presence. Create a blog. Post regularly on Facebook about your writing projects. Tweet. Don’t expect huge book sales if you haven’t marketed yourself. In this new publishing industry, the author has to do a lot of his own publicity. I encourage authors to visit local independent bookstores and sell their books on consignment. Inquire about using the space to have a small reading. Pitch your book to local editors of the arts and entertainment sections. Get book reviewers to review your book. But most importantly, write a book that people want to read!