Street Magic is now at Atomic Books for $12!
If you’re an indie publisher or self-published author, the independent bookstore should be your best friend. Unlike the “super chain bookstores” such as Barnes and Noble and Borders, authors and publishers can approach the bookstore owner about carrying his/her books usually through a consignment agreement. With a consignment agreement, you receive a percentage of the book sales–the books aren’t bought alright. For example, Street Magic: Stories and Tales now available at Atomic Books (see photograph at left), located in the Hampden area of Baltimore. When I saw Street Magic on the table with the other fiction books, I felt so proud…but just because your book is in a bookstore, you still need to promote your book, which is very challenging and arduous. Your book is competing with bestselling authors who are signed with major publishing conglomerates (Simon & Schuster, Hachette, Penquin, HarperCollins, and Random House) who can shell out the big bucks to market their products. Even though you might not have thousands of dollars to spend on advertising, publicity is free. Contact editors of your local magazines and newspapers. Get the word out about your book, before it is officially released. Most publications such as Publishers Weekly and Kirkus Review want to receive galleys or manuscripts. However, I noticed that most of the national trade publications do not accept work from self-published authors, but don’t let that stop you. If you want to self-publish your book, make sure you hire an editor to ensure your writing is grammatical and error-free. Hire a book designer to typeset your book interior and design your book cover. If you have an unappealing, poorly design book cover, the average person will skip over your book. The road of an independent author is a long one, but it can be worth it–only if you strategize and know the rules of the publishing game. And don’t throw in the towel, even if the fat lady is singing.