The Independent Bookstore

Street Magic is now at Atomic Books for $12!

If you’re an indie publisher or self-published author, the independent bookstore should be your best friend. Unlike the “super chain bookstores” such as Barnes and Noble and Borders, authors and publishers can approach the bookstore owner about carrying his/her books usually through a consignment agreement. With a consignment agreement, you receive a percentage of the book sales–the books aren’t bought alright. For example, Street Magic: Stories and Tales now available at Atomic Books (see photograph at left), located in the Hampden area of Baltimore. When I saw Street Magic on the table with the other fiction books, I felt so proud…but just because your book is in a bookstore, you still need to promote your book, which is very challenging and arduous. Your book is competing with bestselling authors who are signed with major publishing conglomerates (Simon & Schuster, Hachette, Penquin, HarperCollins, and Random House) who can shell out the big bucks to market their products. Even though you might not have thousands of dollars to spend on advertising, publicity is free. Contact editors of your local magazines and newspapers. Get the word out about your book, before it is officially released. Most publications such as Publishers Weekly and Kirkus Review want to receive galleys or manuscripts. However, I noticed that most of the national trade publications do not accept work from self-published authors, but don’t let that stop you. If you want to self-publish your book, make sure you hire an editor to ensure your writing is grammatical and error-free. Hire a book designer to typeset your book interior and design your book cover. If you have an unappealing, poorly design book cover, the average person will skip over your book. The road of an independent author is a long one, but it can be worth it–only if you strategize and know the rules of the publishing game. And don’t throw in the towel, even if the fat lady is singing.

More Posts

Starting an Indie Press

Starting La Muse Press always has been a dream of mine. I have dreamt about being my own publisher and publishing new works from emerging writers for years, and here it is! I am looking to acquire fiction titles that are literary and experimental. By the end of May 2011, I will have published my short story collection, Street Magic: Stories and Tales (2011). The collection contains nine

E-Publishing: The Wave of the Future

If you haven’t heard of Amanda Hocking, you must have been living under a rock. I’ll admit, I wouldn’t have heard of Hocking if it weren’t for the publishing newsletters I receive in my inbox. According to The New York Times, the self-published young adult writer who sold more than 1 million books, was offered a  four-book deal with St. Martin’s Press. Hocking’s advance reached beyond $2

Finding a Book Distributor

One of the biggest challenges facing an indie press is distribution. Before starting La Muse Press, I researched potential book distributors, and boy, is it challenging to find one willing to take on an emerging publisher. In order to have a major book distributor,  usually the publisher needs to have publish a decent amount of titles. Ingram, which is the leading distributor in the

Do you want to be published?

If you’re an aspiring writer, you’re probably asking yourself what are the major differences between a large publishing house and an indie press? Well, two of the major differences are distribution and marketing. A large publishing house has the money to market books on a national level; whereas, an indie press tends to market its products regionally. One of the advantages to working with an indie

Send Us A Message