Don’t have any exposure? Try advertisements.

As you know, La Muse Press debuted its short story collection, Street Magic: Stories and Tales (2011), in May. However, because we are a small independent publishing house, our exposure is limited. However, earlier this month in October, the owners of La Muse Press attended an advertising workshop sponsored by City Paper. The workshop presenter was Matt Hackett from Hackett & Tate Media. He explained there are two goals that successful advertising achieves: 1.) audience awareness and 2.) a direct call to action. He said that many business owners make the mistake of purchasing one advertising space and expecting that one advertisement to generate massive business. According to Hackett, a more effective strategy is to choose a segment that you can afford to own. For example, I think in the near future, La Muse Press will begin to feature advertisements in local college papers. Also, you want to create a motto that is catchy and memorable. To put it simply, the session was useful and made me come up with other ways to promote La Muse Press. If you have any advertising strategies that you find effective, please post your comment.

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